• Social Security number, driver’s license, state identification card, or passport number.
  • Account login, financial account, debit card, or credit card number in combination with any required security or access code,
  • Password, or credentials allowing access to an account.
  • Precise geolocation.
  • Racial or ethnic origin, religious or philosophical beliefs, or union membership.
  • Mail, email, and text message content, unless the business is the intended recipient of the communication.
  • Genetic data, Biometric information processed for the purpose of identifying a consumer.
  • Personal information collected and analyzed concerning a consumer’s health, sex life, or sexual orientation.